design m8


client: irmal

services: rebranding, website, business cards, folder

year: 2021 -

Irmal is a big, polish company that for over 30 years specializes in making industrial flooring for variety of industries and  investors like Castorama and Leroy Merlin.

Our design journey started in 2021 and resulted in designing one of the most challenging websites we’ve created so far.  The whole process took over 5 months cause of the big amount of content that needed to be presented in an aesthetic way. Along the way, we started to think about the idea of rebranding, and… we got a green light! 

initial logo

1st proposition of rebranding

final rebranding

At first, we came up with a simple, symmetrical logotype. The name "IRMAL" closed in an orange outline was supposed to be minimalistic and modern-looking. But along the way, our client came up with the idea of placing wolf in the logo to symbolize power, loyalty, and effectiveness. That idea was made into the final logo.

We expected a totally new quality and we have received it. The website as well as other projects were designed according to our expectations as well as established aesthetic and functional idea. Design m8 has processed our rebranding from A to Z, leaning the whole process on professional experience, knowledge, and listening to client's needs. We definitely recommend

Przemysław Nowicki
- Irmal board chairman